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Jesse Echevarría

  • Work
  • Photography
  • Features
  • About
  • CV
 
 

ALL-STAR 2023 BSN PUERTO RICO

In 1973, the legendary Fania All-Stars performed at the inauguration of the Roberto Clemente Coliseum in Puerto Rico. La Fania, a renowned salsa music label, was instrumental in bringing salsa to the world stage, and its All-Stars were composed of some of the most influential musicians in the genre. Now, 50 years later, the BSN All-Star 2023 draws inspiration from this historic event. The basketball tournament, which brings together the best players from the Baloncesto Superior Nacional league, will take place in the Cangrejeros de Santurce's cave - a location embedded in Puerto Rican basketball history. As we pay homage to the past, we also look to the future in this momentous event looking forward to keeping the legacy alive for many more years to come.

2023

 
 
 
 
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Client: RIMAS / BSN PR

Agency: Fire Creative

Creative Direction - Karla Bonilla

Design & Art Direction - Jesse Echevarría

Motion Graphics - Anibal Martinez

Photography - Gabriel Rodríguez Carmona

 

Jesse Echevarría